Zepto, India’s fastest-growing consumer internet company, has elevated Devendra Meel as Chief Business Officer, effective July 2024.
In this pivotal role, Devendra will spearhead category management and foster brand partnerships, ensuring optimal assortment, pricing, availability, and growth of all core categories on the platform.
CEO’s Perspective
Commenting on his appointment, Aadit Palicha, Co-founder and CEO of Zepto said, “Devendra has had an incredible run at Zepto. After joining us a year ago, he played a key role in scaling our advertising business to hundreds of crores in revenue and, more importantly, built out Zepto Pass end-to-end: from an idea to 5M+ subscribers today.”
“Devendra has executed like an entrepreneur and treated Pass like his baby, working tirelessly 6-7 days a week with the Pass team to make the economics sustainable, and brought the whole company together to get Pass launched in record time,” Aadit added.
Devendra Meel on his Role at Zepto
Reflecting on his new role, Devendra Meel shared, “Having a front-row seat in a company poised to redefine Internet India is the opportunity of a lifetime.”
Meel further stated, “I am deeply committed to this mission and will bring all my energy and dedication to it. Zepto’s meritocratic, fast-moving environment offers high-stakes challenges and the potential for 10X career growth.”
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“For those excited by such prospects, our business team is actively hiring across various roles,” Meel added.
Devendra, an IIM-Bangalore graduate, led special initiatives at Zomato and Jio before joining the company.
His journey at Zepto has been characterized by transformative initiatives and a strategic vision that perfectly aligns with the company’s ambitious growth plans.
Zepto’s elevation of Devendra to the position of Chief Business Officer (CBO) underscores the company’s commitment to fostering internal talent and driving continuous innovation.
About Zepto
Founded in 2021 by Stanford University dropouts, Aadit Palicha and Kaivalya Vohra, Zepto became one of India’s fastest-growing internet companies of all time.
Headquartered in Mumbai, Zepto has delighted millions of customers by delivering over 10,000 products, ranging across categories in 10 minutes through a network of delivery hubs across the country.
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