In a significant move towards skill development and youth empowerment, the Ministry of Skill Development and Entrepreneurship (MSDE) has joined forces with Flipkart Supply Chain Operations Academy (SCOA).
This strategic partnership aims to upskill thousands of employable youth across India, aligning with the vision of Viksit Bharat 2047.
The occasion was marked during Flipkart’s celebration of its 5-year journey, where the focus was on empowering India’s artisans, weavers, self-help groups (SHGs), women, and rural entrepreneurs.
The Upskilling Mission by Flipkart & MSDE
Pradhan Mantri Kaushal Vikas Yojana (PMKVY) 4.0: Under this government initiative, Flipkart’s SCOA will provide specialized training. This is to enhance the employability of young individuals in the e-commerce and supply chain sectors.
Training Approach: Candidates will undergo a comprehensive program, including 7 days of intensive classroom training. This will be followed by 45 days of hands-on industry exposure at Flipkart’s facilities.
Economic Impact: This collaboration is poised to significantly contribute to India’s economic growth by preparing skilled professionals for successful careers.
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Minister Jayant Chaudhary’s Vision
Minister Jayant Chaudhary emphasized the government’s unwavering commitment to empowering artisans and promoting India’s diverse crafts. He highlighted the importance of integrating traditional craftsmanship into the digital space.
Minister Jayant stressed that partnering with industry players like Flipkart is crucial for success. Initiatives like Samarth unlock opportunities for young people to engage with evolving work culture and gain future-ready skills.
On the occasion, Shri Jayant Chaudhary said, “The Government of India remains steadfast in its commitment to empowering artisans and promoting the diverse crafts that are integral to our rich cultural heritage.”
He added, “The collaboration between MSDE and Flipkart’s Supply Chain Operations Academy (SCOA), formalized at the celebration of Flipkart Samarth’s journey, is a significant step towards equipping our youth with the skills to thrive in the modern marketplace.”
“By integrating traditional crafts into the digital space, we are forging strong partnerships and embracing innovation through the Samarth program, paving the way for the growth of India’s MSME sector,” Jayant stated.
He further highlighted the importance of industry collaboration, stating, “Partnering with the industry is crucial for success. Through internship programs and initiatives like Samarth, we are unlocking opportunities for young people to engage with the evolving work culture and gain the skills required for the future.”
He further added, “Flipkart, a homegrown brand with global aspirations, has demonstrated its impact by empowering women entrepreneurs and individuals from disadvantaged backgrounds, positively affecting 1.8 million livelihoods.”
“With the launch of their Academy focused on logistics, warehousing, and allied sectors, Flipkart continues to contribute to the broader e-commerce ecosystem, furthering India’s development,” said Jayant.
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Thought-Provoking Panel Discussion
The Flipkart Samarth event featured a panel discussion on the future of artisan empowerment.
The participants at the Panel were, Shri. Ateesh Kumar Singh (Joint Secretary, Ministry of MSME), Shri. Mahendra Payaal (Chief Program Officer, National Skills Development Corporation), Smt. Simmi Nanda (Co-Founder, Director, BeUnic) and Smt. Meenu Chopra (Executive Director – All India Artisans & Craftworkers Welfare Association).
Key topics discussed included, the evolving environment for India’s artisan community, the significance of skill development. The role of e-commerce in expanding market access was also a significant inclusion.
Role of Flipkart
Flipkart introduced the ‘Samarth storefront’ called Indian Roots on its app. This virtual platform provides unprecedented access to a national market for artisans, weavers, and micro, small, and medium enterprises (MSMEs).
Over 500 million customers across India can now explore and purchase unique handcrafted products through this initiative.
Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, ” This Samarth 5-year journey milestone celebration event underscores our commitment to empowering artisans, weavers, and MSMEs across Bharat.”
Rajesh added, “Through our Samarth initiative, we have positively impacted 1.8 million livelihoods in the last 5-years of its journey, preserved over 100 traditional art forms, and fostered the growth of thousands of sellers.”
“As we look to the future, our partnership with the Ministry of Skill Development and Entrepreneurship will further equip India’s youth with the skills necessary to thrive in the digital economy, ensuring that the legacy of our past continues to flourish in the hands of future generations,” he concluded.
The collaboration between Flipkart and MSDE represents a powerful step. This is towards equipping India’s youth with the skills needed to thrive in the dynamic marketplace.
Initiatives like Samarth play a pivotal role in shaping a brighter future for both artisans and the economy.
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